Appealing Aspects of the Toyota Corolla 5-Door Hatchback for the Millennial Market

With well-known automobile manufacturers streamlining their car lines down to almost nothing, the current brands that decide to stay in the sedan game have a lot to gain. Despite the car industry's dramatic shift toward CUVs and SUVs in recent years, a new study* shows that millennials are marching to the beat of their own drum and holding firm to a set of principles unique to their specific demographic when it comes to purchasing cars.

Although it may true that many individuals between the ages of 22 and 37 tend to choose experiences such as travel over the ownership of personal property and physically-tangible high-ticket items, they nonetheless represent a substantial presence in the auto-industry marketplace and often place a strong priority on concepts like value pricing, fuel efficiency, advanced technology, and community involvement.

So it stands to reason that the Toyota Corolla is one of the top 10 cars owned by millennials, and it's worth an effort to examine a few appealing factors of the company's XSE 5-Door Hatchback.

Value Pricing

Millennials are getting older and making more money, but they still prefer to spend less on cars; and for that reason alone, sedans are considered to be a better option than the pricier SUV counterpart. MSRP for the 2019 Toyota Corolla XSE 5 Door Hatchback begins at a comfortable $20,140 which is consistent with the group's average spend for a preferred vehicle.

Fuel Efficiency

Deeply concerned about environmental issues and future sustainability, millennials are generally known to appreciate clean energy sources and efficient means of transportation. With a 2.0L 4-cylinder dynamic force engine, the fun-to-drive Corolla Hatchback XSE satisfactorily achieves a fuel economy rating of 30 mpg in the city and 38 mpg on the highway.

Advanced Technology

Hyper-associated with the world around them, connectivity is crucial to the millennial set, and technological features continue to be increasingly important in the car-buying process. The Corolla Hatchback is naturally up to speed when it comes to the latest hi-tech features with in-car technology that includes Apple Car Play compatibility as well as state-of-the-art Toyota Safety Sense.

Community Involvement

Transparency and authenticity are of vital importance to millennials, and the brand-community relationship is crucial for success. Toyota Motor Corporation is widely known for its commitment to making a local impact through hours of volunteer work, dollars donated, and knowledge shared in the areas of youth development, disaster relief, mobility services, environmental projects, driver safety programs, and much more.

Millennials are quickly becoming the largest and most influential demographic group in the United States, and the clever and attractive Toyota Corolla Hatchback is certainly turning heads its way.

For additional information, stop by a local dealership or visit online at:

Toyota | Corolla | Hatchback

* Study by Lending Tree subsidiary QuoteWizard.com. View full study.

Test model shown in Blue Flame color.