Ram Trucks Makes History April 18 Setting New Guinness World Records™ Title for Largest Parade of Pickup Trucks
April 18, 2015
Source: Ram Trucks
Photos: The Flash List
Ram truck owners from seven U.S states and Canada helped the Ram Truck brand set a new Guinness World Records ™ title for the largest parade of pickup trucks, Saturday, April 18, in Arlington, Texas. 451 Ram trucks participated in the “Ram Truck Round-up,” breaking the previous world record of 438 trucks.
Ram, the “Official Truck” of the Academy of Country Music Awards, invited its customers to help break the Guinness World Records in honor the 50th anniversary of the ACM Awards, which will be broadcast live for the first time ever from AT&T Stadium in Arlington, Texas, Sunday, April 19, at 8 p.m. live Eastern time/8 p.m. delayed Pacific time on CBS Television Network.
“Our hard-working Ram truck owners are passionate and loyal, and today they proved once again that everything is always bigger in Texas,” said Robert Hegbloom, President and Chief Executive Officer, Ram Truck Brand, FCA – North America. “Ram is the fastest growing truck brand in Texas, where trucks are king, and it was great to see 451Ram owners travel far and wide for this once-in-a-lifetime opportunity to be a part of a special record-breaking rally and pickup parade.”
The Ram Truck Round-up parade route started on the east side of AT&T Stadium in Arlington and traveled approximately 3.2 miles around the stadium and neighboring Globe Life Park grounds.
Participants in the Ram Truck Round-up parade were treated to a special morning of activities including car-crushing appearances by the Raminator monster truck, music performances by the Austin, Texas-based Midnight Social, appearances by country music artists Kix Brooks, Thomas Rhett and Easton Corbin, and giveaways from Ram brand partners. Participants also received free tickets for the ACM Party for a Cause Festival, taking place at Globe Life Park.
About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck Brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks and commercial vehicles in the industry.
Creating a distinct identity for Ram Trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day in and day out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.
In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.
Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.
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